Shopify (Access Token)

Publish EarlySEO articles to your Shopify store blog using a direct Admin API access token.

The Shopify (Access Token) integration publishes EarlySEO articles as Shopify blog posts using the GraphQL Admin API with a custom app access token. This method does not require installing the EarlySEO Shopify app — you generate a token from your own custom app inside Shopify admin.

Walkthrough Video

Watch the full setup walkthrough:

If the video doesn't load above, open it directly: https://www.youtube.com/watch?v=11Xl1a0XR2s

Prerequisites

A Shopify store on any plan
Admin access to your Shopify store
At least one Blog created (Online Store → Blog Posts)
An EarlySEO account

Setup

1. Create a Legacy Custom App in Shopify

In your Shopify admin go to Settings → Apps and sales channels
At the top, click Develop apps
If prompted, click Allow custom app development and confirm
Click Create an app, give it a name (e.g., "EarlySEO Publishing"), and click Create app
Go to the Configuration tab and click Configure next to Admin API integration
Search for and enable the following Admin API access scopes:
- write_content — allows creating and updating blog posts
- read_content — allows reading blogs and articles
Click Save
Go to the API credentials tab and click Install app, then confirm
Under Admin API access token, click Reveal token once and copy it

Note: This uses Shopify's legacy custom app flow under Settings → Apps, not the new Shopify Partners developer dashboard. The access token is only shown once — store it safely.

2. Create the Integration in EarlySEO

Go to Integrations in your EarlySEO dashboard
Click Add Integration and select Shopify (Access Token)
Enter your Shop Domain (e.g., your-store.myshopify.com)
Paste your Admin API Access Token
Click Validate Token — EarlySEO verifies the token and loads your blogs
Select which Blog to publish articles into
Choose a Publishing Status (Active or Draft)
Click Connect

3. Configure Settings

Field	Description
Shop Domain	Your Shopify store domain (e.g., `your-store.myshopify.com`)
Admin API Access Token	Token from your custom app (starts with `shpat_`)
Blog	The blog to publish articles into
Publish Status	Active (published immediately) or Draft

How It Works

EarlySEO uses the Shopify GraphQL Admin API to publish articles:

New articles are created with articleCreate
Updated articles are updated with articleUpdate
Articles are matched by handle (URL slug) — if an article with the same slug already exists, it will be updated instead of duplicated

Publishing Behavior

Status	Blog Post State
Active	Post is live immediately on your Shopify store
Draft	Post is saved as a draft — review before going live

Shopify vs Shopify (Access Token)

Feature	Shopify (App)	Shopify (Access Token)
Authentication	EarlySEO Shopify App (OAuth)	Custom App access token
Setup	Install app from Shopify App Store	Create custom app in admin
API	REST Admin API	GraphQL Admin API
Scopes	Managed by EarlySEO app	You control scopes
Best for	Quick setup	Full control, no third-party app dependency

Troubleshooting

Token validation fails (401 / 403)

Ensure you're using the Admin API access token (not a Storefront API token)
Confirm the custom app has write_content scope enabled
Check that the app is installed (not just created)

No blogs available after validating

Your store must have at least one Blog created under Online Store → Blog Posts
The custom app must have read_content scope

Posts appear in the wrong blog

Delete the integration and recreate it, selecting the correct blog

"Access denied" errors during publish

The token may have been revoked — create a new custom app token
Ensure the app still has write_content scope

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