Shopify

Publish EarlySEO articles to your Shopify store blog with your Shopify custom app credentials.

The Shopify integration publishes EarlySEO articles directly to a selected Shopify blog in your store.

Setup takes a few minutes and does not require code. Once connected, EarlySEO can:

Publish generated articles to your Shopify blog
Save posts as drafts or publish them immediately
Send the article title, body, author, tags, summary, and featured image
Update previously published EarlySEO articles instead of creating duplicates

Use this guide when you want to connect Shopify with your own Shopify app credentials: API key and API secret key.

Prerequisites

Admin access to the Shopify store
Access to the Shopify Dev Dashboard
An EarlySEO account

Setup

Step 1: Create a Shopify app

Create a Shopify app so EarlySEO can request permission to publish blog posts.

Open the Shopify Dev Dashboard
Click Create app
Name the app, for example EarlySEO Publishing
Open the app settings
Make sure the app is configured for Admin API access

In the Access or Scopes section, enable:

Scope	Why EarlySEO needs it
`write_content`	Create and update Shopify blog posts
`read_content`	Load blogs and validate the selected blog during setup

If Shopify lets you paste scopes as text, use:

write_content,read_content

If you are configuring a Shopify app TOML file, use:

scopes = "write_content,read_content"

Add this allowed redirection URL to the app:

https://app.earlyseo.com/api/shopify/callback

This redirect URL is required. Shopify only completes OAuth for URLs that are allowlisted in the app, and EarlySEO needs this callback to securely finish the connection after you approve the install.

Save or release the app after changing settings.

Step 2: Install the app to your store

Install the app on the Shopify store you want EarlySEO to publish to.

In the Shopify Dev Dashboard, open your app
Click Install app
Select the Shopify store you want to connect
In Shopify admin, review the permissions and click Install or Authorize

If you change app scopes later, reinstall or reauthorize the app before reconnecting it in EarlySEO.

Step 3: Connect Shopify in EarlySEO

Copy your app credentials from the Shopify Dev Dashboard, then connect them in EarlySEO.

In Shopify Dev Dashboard, open your app
Go to Settings or Credentials
Copy the app API key and API secret key
Go to Integrations in your EarlySEO dashboard
Click Add Integration and select Shopify
Enter your Shop Domain
- Use your .myshopify.com domain, for example your-store.myshopify.com
- Do not use your custom storefront domain
Paste your Shopify app API Key
Paste your Shopify app API Secret Key
Click Verify & Install
Approve the Shopify authorization screen
After Shopify redirects you back to EarlySEO, choose the blog to publish into
Enter the author name
Choose whether posts should publish immediately or stay as drafts
Click Connect Shopify

Your Shopify store is now connected to EarlySEO.

Fields

Field	Description
Shop Domain	Your Shopify `.myshopify.com` domain, such as `your-store.myshopify.com`
API Key	The API key from your Shopify app credentials
API Secret Key	The API secret key from the same Shopify app
Blog	The Shopify blog EarlySEO should publish articles into
Author Name	The author name shown on Shopify blog posts
Publish Status	Active publishes immediately. Draft saves posts for review.

Verify setup

After connecting Shopify:

Generate or open an article in EarlySEO
Publish it to Shopify
Open Shopify admin > Online Store > Blog Posts
Confirm the article appears in the selected blog
Check that the title, article body, tags, and featured image are present

Publishing behavior

Setting	Result in Shopify
Active	The blog post goes live immediately
Draft	The blog post is saved as a draft

When an EarlySEO article has already been published to Shopify, future publishes update the existing Shopify article instead of creating a duplicate.

How it works

EarlySEO uses your Shopify app credentials only during the connection step:

You enter the app API key and API secret key in EarlySEO.
Shopify verifies the credentials during authorization.
EarlySEO receives secure publishing permission for that store.
Future publishing uses that saved permission to create and update blog posts.

EarlySEO does not need you to add code to your Shopify theme.

Troubleshooting

Verify & Install fails

Confirm the shop domain is your .myshopify.com domain
Confirm the API key and API secret key are from the same Shopify app
Confirm the app has this callback URL: https://app.earlyseo.com/api/shopify/callback
Confirm the app was saved or released after changing settings

Authorization succeeds, but EarlySEO cannot connect the blog

Confirm the Shopify app has write_content
Confirm the Shopify app has read_content
Reinstall or reauthorize the app after changing scopes
Confirm the selected blog still exists in Shopify

No blogs appear after install

Create a blog in Shopify under Online Store > Blog Posts
Confirm the app has content permissions
Reinstall or reauthorize the app after changing scopes

Article publishes without the expected image or tags

Confirm the EarlySEO article has tags and a featured image before publishing
Republish the article after updating article metadata
If the article was published before image support was enabled, republishing updates the existing Shopify post

Posts appear in the wrong blog

Delete the Shopify integration in EarlySEO
Reconnect Shopify and select the correct blog

Shopify setup walkthrough